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Asia Pacific

Tech Japan Advocates

Tokyo, Japan|Est. 2019

Japan's tech innovation bridge

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Launch Pad

Launching in Japan

Market entry guidance for innovators and investors looking at Japan, covering market opportunities and challenges, business etiquette, partnering and corporate led investment. It points to METI and JETRO resources, embassy contacts for visas, and the Tokyo based organisations that support start-ups.

Key sectors
PharmaceuticalsHealthcareRoboticsManufacturingEnergyTravelFinancial ServicesAerospaceCybersecurity
  1. 01
    Market opportunities

    Japan is the 4th largest economy in the world. Its market dynamics are creating opportunities for innovations in pharmaceutical and healthcare, robotics, manufacturing, energy, travel, financial services, aerospace and cybersecurity.

  2. 02
    A huge consumer economy

    Japan is a huge consumer economy, with per capita income of US$35,390.

  3. 03
    SMEs dominate the company base

    The SME sector constitutes 99.7% of Japan's total of 4.2 million companies.

  4. 04
    Market challenges

    Depending on your business category, expect standards unique to Japan and official regulations that favor domestic products. Licensing powers sit in the hands of Japanese industry associations, and there is a reluctance to break or modify existing business relationships.