Asia Pacific

Tech Indonesia Advocates

Jakarta, Indonesia|Est. 2020

Southeast Asia's largest digital economy

600

Advocates

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Chapter Leads

Chapter Leadership

Faye Wongso

Group Lead, Tech Indonesia Advocates

As the Founder and Chairperson of KUMPUL, the largest entrepreneurship ecosystem enabler in Indonesia, Faye has designed and implemented hundreds of entrepreneurial programs across 40 cities. She has substantial experience in startup development, mentorship and funding initiatives, serving as a consultant to many emerging entrepreneurs.

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Mega Prawita

Group Lead, Tech Indonesia Advocates

As the Managing Director of KUMPUL, Mega leads a team committed to empowering Indonesian entrepreneurs and fostering innovation within the local business ecosystem. Her role encompasses strategic leadership, business development and stakeholder engagement, with a strong focus on driving sustainable growth and meaningful impact.

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Ester Widya

Group Lead, Tech Indonesia Advocates

As the Vice President of Business and Marketing at KUMPUL, Ester has a proven track record in strategic project management, business development and brand marketing. She specialises in driving revenue growth through effective marketing strategies and partnerships, with expertise in leading cross-functional teams, managing digital platforms and fostering community engagement.

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Launch Pad

Launching in Indonesia

An overview of Indonesia's startup ecosystem and digital economy, with the market numbers behind it, the sectors drawing investment, and the questions to settle before opening a business there. It also names the ministries, investors, chambers, accelerators and media to know.

Key sectors

FinTechB2C E-commerceD2C Retail & ConsumerLogisticsEnergyHealthcareAICybersecurity

Download the full guide(4-page PDF)

01
Ecosystem at a glance
Indonesia's startup ecosystem reached a milestone in 2024 with over 2,000 active startups, a 10% growth on the previous year, according to the Indonesia Startup Report 2024. The rise of unicorns, increasing investor interest, widespread adoption of digital services and expanding internet access drove that development, alongside government incubators and accelerators.
02
Growth and projection
Indonesia's digital economy expanded by 414% from 2017 to 2021 and is projected to grow by a further 62% from 2021 to 2025. It has grown steadily from $27 billion in 2018 to $90 billion in 2024.
03
Sector dominance and innovation
The digital economy remains dominated by e-commerce and fintech, with QRIS digital payments driving adoption, particularly among micro and small enterprises.
04
Strategic market position
Indonesia is a gateway to the larger Southeast Asia market. It is the 4th largest country in the world, with an estimated population of 280 million.
05
Market potential
Indonesia has strong and growing macro-economic credentials, as the largest economy contributor in Southeast Asia and a G20 member.
06
Who is adopting AI
The top sectors embracing AI in Indonesia are healthcare (Halodoc, Alodoktor), finance (Akulaku, Xendit), logistics (Waresix, McEasy) and education (Ruangguru, Pahamify).