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Tech Colombia Advocates

Bogotá, Colombia|Est. 2022

Connecting Colombian startups globally

400

Advocates

Upcoming Events

Active Deals

Chapter Leads

Chapter Leadership

Tatiana León

Group Lead, Tech Colombia Advocates

Tatiana Leon Gomez is the Director of Entrepreneurship and Open Innovation at Connect Bogota. She holds a Business Administration degree from Pontificia Universidad Javeriana and an MBA from IE Business School. With over 17 years supporting innovative entrepreneurs, she has worked as an entrepreneur, intrapreneur, educator, speaker and investor, and has directed major regional entrepreneurship programs including Apps.Co, Springboard and CapitalTEC.

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Marcela Rueda

Group Lead, Tech Colombia Advocates

Marcela is the Deputy Director at Connect, an ecosystem builder in Colombia and the largest innovation and entrepreneurship network in the country, with 65 corporate and university partners. Connect has accelerated over 2,800 startups, led over 200 open innovation programs, enabled over 20,000 connections and trained over 20,000 people. She also leads the Open Innovation and Investor Summit, one of Latin America's most important innovation events.

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Launch Pad

Launching in Colombia

A briefing from Tech Bogotá Advocates on entering the Bogotá tech market, covering local business culture, what to watch out for, and the steps to internationalise: market research, company registration, hiring, funding and networking. It also lists the free support organisations available to incoming tech companies.

Key sectors

E-commerce

Download the full guide(2-page PDF)

01
Market overview
Bogotá is emerging as a major tech hub in Latin America and offers significant opportunities for startups. The city has a growing ecosystem of entrepreneurs, investors and support organisations.
02
Build rapport first
Colombians value personal relationships in business, so take time to build rapport and trust before diving into business discussions. Indirect communication is common, so pay attention to non-verbal cues and context.
03
A relaxed approach to time
Punctuality is appreciated, but be prepared for a more relaxed approach to time in social settings.
04
Learn some Spanish
English is increasingly common in the tech sector, but learning some Spanish will be highly beneficial.
05
Expect bureaucracy
Be prepared for potentially lengthy administrative processes.
06
Stay security aware
Bogotá has made significant improvements on security, but remain aware of your surroundings, especially in unfamiliar areas.
07
Protect your IP
Ensure your intellectual property is properly protected under Colombian law.
08
Do the market research
Conduct thorough research on the Bogotá tech market, including competitor analysis and consumer behaviour studies.